![[Translate to English:] gender thoughts. New Perspectives in Gender Research Working Paper Series 2024, Volume 2 MINTfluencerinnen auf Instagram Sozialmediale Sichtbarkeit junger Frauen in MINT-Berufen von Ricarda Pätz](fileadmin/_processed_/1/e/csm_genderedthoughts_nr02_2024_aa68d95c30.png)
gender<ed> thoughts Y. 2/2024 - STEMfluencer on Instagram: Social Medial Visibility of Young Women in STEM professions by Ricarda Pätz
The neologism 'STEMfluencer' describes wide-reach profiles in social networks of women in technical and scientific professions. The qualitative content analysis examines the underrepresented groups 'Scientist Mom' and 'Trans* Scientist' on Instagram from a gender-media perspective. Insights into the relationship between science communication, professional representation and gender are generated and linked to deconstructivist, intersectional theories and heteronormativity critique. The consideration of the self-staging of working mothers and transsexual scientists as STEMfluencers explores the extent to which their appearance as a feminist transformation can be seen in the context of female professional practice and visibility in male-dominated professions.
Keywords
STEMfluencer; women in STEM; science communiction; Instagram; qualitative content analysis; Gender Media Studies; Gender Science Studies